Wolves have appointed English football’s first ever Strategic Player Marketing Manager.

Matt Jackson is the man in the new role which is about marketing academy players for loan moves or first team players for sale.

Who is the new man?

Jackson is a 49-year-old former defender who played between 1990 and 2007.

He clocked up 513 senior league appearances, including over 100 apiece for Luton, Norwich and Wigan.

Following his retirement, he took on a number of off-field roles at Wigan including head of recruitment, academy manager and head of football operations. 

He quit in 2017 to become football consultant for IMG and as well as running his own company mentoring academy and professional players. 

 
Preston North End v Wigan Athletic
(Ross Kinnaird/Getty Images)

What he said

As per the Eastern Daily Press, Jackson said of his new role: “To be able to work for a Premier League club and one that is very well run and progressive is huge for my point of view. 

“This is also an area I have a lot of experience in with the roles I’ve been in previously; areas clubs haven’t necessarily made a priority previously, which fit perfectly with the different skillsets I’ve got. 

“A huge part of what attracted me to the role was that it was entirely new and a chance to shape a role and a department going forwards that can support so many other elements of the football club. 

“The club has a responsibility to the welfare of its players and their families. But we also have a commercial responsibility to the football club, and my role will be blending the two, hopefully seamlessly, for everybody.”

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