Football is becoming less affordable for the working-class fans, with Wolves fans experiencing the hardship of supporting a team in the modern era.
In 2024/25, Wolves finished in 16th position after the appointment of Vitor Pereira in December rescued them from relegation.
The Old Gold are now looking to build that finish in 2025/26, but as the first part of the summer transfer window draws to a close, Fosun have already sold two of their best players.
Matheus Cunha finally joined Manchester United over a week ago, and on Monday, Rayan Ait-Nouri was unveiled as a Manchester City player.
Wolves fans are used to losing their prized assets in the transfer window, but there are other reasons why supporters have cancelled their season tickets.
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Why 6% of Wolves fans have cancelled their season tickets
It was revealed via the E&S that 94% of fans have renewed their season tickets for the next campaign, which is up four per cent on last summer’s figure.
Wolves fans were angry at ticket pricing in 2024, as some children’s prices increased by 176%, with many fans suffering a rise of 17%.
The price hikes led to fans launching a petition, and as a result, Jeff Shi promised to freeze prices for 2025/26.
| Graham Hughes | Cullis/Hayward | Billy Wright Lower | Steve Bull | Billy Wright Wing | Billy Wright Centre | |
| Adult | £525 | £735 | £780 | £835 | £875 | £939 |
| 65+ | £380 | £524 | £560 | £626 | £656 | £704 |
| U21 | £320 | £489 | £560 | £626 | £612 | £704 |
| U17 | £211 | £276 | £285 | £299 | £332 | £376 |
| U14 | £105 | £105 | £105 | £105 | £105 | £105 |
Now that the deadline has passed, fans have the opportunity to relocate their seats, but for the six per cent choosing to cancel, there are several reasons why.
“Couldn’t justify the price. Had a season ticket for the first time last year living overseas. Cost me £880 (about €1,040) and resold one single ticket (United),” one fan wrote, explaining that the pricing put him off.
“The cost of the season ticket is one factor. The ownership of the club another. The biggest was the fact the game has been ruined by FIFA et al for messing with the laws of the game. Goal line technology was needed and has worked well, offside and handball didn’t need to change,” another person commented.
“We had 3 in our family and none are being renewed. 70% fed up with the club, 30% because we struggled to get to some games this season and couldn’t even give the tickets away some weeks. Gonna go to 5 or 6 next season with membership instead and 1 away game hopefully,” someone else said.
One supporter has had enough of VAR ruining games, writing: “Have been travelling from Ireland and decreased enjoyment for football due to VAR alongside time commitment became too much,” another agreed: “Hate VAR killing football enjoyment.”
While someone else aimed their frustrations at the Wolves owners: “I didn’t renew, sick of the same every season under these owners, rinse and repeat, no ambition.”
How Wolves can progress in 2025/26
There will be hope that, come this time next year, fewer than six per cent will have cancelled their season tickets.
Under the guidance of Pereira, Wolves have an opportunity to climb towards the top half, but only if the manager is backed.
Wolves have suffered the blows of losing Cunha and Ait-Nouri, two players who were involved in 32 Premier League goals between them last term.
So, failure to replace their influential duo could see them trending closer to the bottom three. But, with a new recruitment strategy in place, including the arrival of Domenico Teti, hopefully, the Wanderers can make some exciting additions that highlight ambition.