Wolves fans have reacted to the findings of new season ticket prices ahead of the 2024/25 season, with many left fuming at price hikes.
After winning just one of their final 10 Premier League games over the 2023/24 season, the last thing Wolves fans would have wanted to learn is that season ticket prices will be increasing.
The Old Gold improved their 2022/23 points tally by five points, secured a 14th-place finish and showcased some thrilling performances however, showed little to warrant a price hike.
Instead of the club immediately sharing the news of prices shooting up ahead of next term, Wolves supporters came to their own findings of the increase in their season ticket costs when reviewing their membership status on the website.
The findings are perplexing considering that Jeff Shi provided a detailed overview of the state of the club ahead of the summer via Express and Star, making for poor timing over an alarming matter that has done the opposite of making supporters feel valued.
Taking to X after learning of the price hikes, Wolves fans far and wide reacted to the season ticket inflation ahead of the 2024/25 campaign…
Wolves fans fume over season ticket price hikes after Jeff Shi statement
As relayed by E&S, an email was eventually sent to season ticket holders to explain and inform them about the price increases, with Shi penning a letter to fans which began with:
“When it comes to setting ticket prices, we benchmark our prices against those of the other 19 Premier League clubs, especially those with similar fanbase sizes, stadium capacities and sporting achievements.
“We do listen to fan feedback, and we understand that price increases are unpopular, but our aim is to ensure our prices are neither significantly higher nor lower than our peers. Our ticketing team has thoroughly researched and compared Wolves with other clubs, and I believe our pricing reflects a fair and reasonable balance based on our current position, past growth and future aspirations.”
After learning the prices they will have to pay to renew their season tickets at Molineux this summer, Wolves fans reacted on X.
Supporter and podcaster @daveazzopardi said, ‘Wolverhampton Wanderers you have lost the plot’, an opinion shared by @stujones10 who dubbed the new prices ‘disgusting’.
The matter of the increase caused frustration through there being no warning prior and by the sheer climb in prices, with @mjjjbX explaining that prices in the Steve Bull stand have ‘gone up £113 from last year’.
Fellow season ticket holder @adpr84 shared his personal price increases on X after checking his ticket renewals section on the website, ‘For reference mine in the Family Enclosure; Adult – from £635 to £780 (23%) Under 14 – from £105 to £245 (130%!)’
As expected, some fans turned their frustrations towards Shi, with @WolfInDerby saying, ‘X is not going to be a good place for Wolves officials today. Putting prices up during a cost of living crisis and that absolute load of waffle article are really painting Jeff in a terrible light’
The most concerning element is that due to the increase, loyal followers of Wolves could now be restricted from attending games, with the timing of the increase during the cost of living crisis putting pressure on fans financially.
Supporter @wolfden1877 outlined an important factor in the price hikes by saying, ‘People’s mental health will be affected by those prices, footballs a way to cope, a way out for some people! Wolves you’re an absolute joke’, adding that their season ticket has gone up ‘nearly £200’
Rightfully, season ticket holder @JP__267 expressed his anger that the club are yet to announce the increase:
‘This whole Season Ticket issue has been compounded by the fact that Wolves as a club haven’t even had the b*****s to announce the prices publicly, they’ve leaked the prices and allowed fans to find out for themselves. Joke club.’
Fan @BridgnorthWolf directed his anger at the lack of progression on the pitch from Wolves, not helped by the timing of the incredibly steep increase.
‘4 wins from the last 15 games and finding it hard to actually be bothered to go due to having no players down to investment, got rid of half the squad, ground a mess Jeff you’re taking the p*** son! #fosunout’
Wolves fans are right to be angry at season ticket prices
After the mess that the club endured last summer as a result of financial restrictions, Wolves fans have been incredibly patient with overseeing the 2023/24 campaign and supporting Gary O’Neil’s transitioning side.
The last thing that supporters wanted and needed was to be met with a price hike that must be paid in order for season tickets to be renewed ahead of next term.
With no investment expected from Fosun this summer to assist with the footballing side of things, supporters will rightfully ask questions as to what warrants such hikes at this time.
Most concerningly, the club failed to warn fans of the season ticket price increases, leaving fans feeling disconnected and disrespected by the side they follow so passionately.