Wolves’ Premier League season ticket renewals for the 2019/20 campaign have seen an upwards spike of 14%.
The season ticket prices for under-17s and under-12s remain £150 and £50 respectively, but the 14% increase for adults next season means some fans will pay as much as £628.
Although the price increase is about average when it comes to the cost of watching Premier League football, a number of fans are naturally upset about the hefty prices.
Tim the club really need to look at a new price bracket for 21-25s. A lot of people my age will be priced out. HMRC have separage minimum wage brackets for 21-25yr olds so why not Wolves with season tickets.
— Stefan (@StefanMCampbell) April 10, 2019
Given that the income from ticket sales is pretty much irrelevant in the total income of premier league football teams you could argue that putting the price up £70 a ticket is almost meaningless to the club but may be too much for some fans.
— Shaun Taylor (@wickwarwolf) April 10, 2019
On the official Wolves website, managing director Laurie Dalrymple says the club’s “decision to increase some season ticket prices has been taken after careful consideration of where we are now and where we are heading, taking into account what we have achieved this season, and also the consistent level of investment required to keep us moving forwards.”
“The signings of Jonny and Raul Jiminez during this season, and that of Euro 2016 winners Rui Patricio and Joao Moutinho in the summer, illustrate the level we are now operating at, and are a clear sign of the direction we continue to head.”
Some fans have complained that the price increase isn’t warranted when the stadium still utilises Championship facilities.
I understand it but slightly annoying when we’re using the expectations as an excuse for the increase. We’ve still got championship facilities in the stadium. Trying to get food or a drink in the Steve bull is near impossible unless you leave 15 mins early. toilet is no better
— Michael Dwight (@MichaelDwightx) April 10, 2019
In a preempted response, Dalrymple says the club “will continue to invest proportionately in improvements to the fan experience at Molineux, and more generally, as positive supporter engagement continues to be a high priority for us, and very important to the board and owners.
Per the Express & Star, the most expensive tickets will be in the Billy Wright upper stand at £628 (£549 this season), followed by the Steve Bull stand at £544 (£474 this season).
Prices are £514 behind the goals (up from £449) and £493 (up from £429) in the Billy Wright lower.
Paying more to see our beloved Wolves obviously isn’t good news, but it’s a predictable result of the club’s phenomenal return to the Premier League.
Fosun’s ambition for better players and a superior brand of football was always going to have this necessary downside.